@PinkNews That's an ad.

We went to the V&A recently and saw their Korean Wave exhibit. One part spent time on the Korean beauty sector and the myth of the 10 step regime. They had a 3d printer for personalised face masks, which was interesting, but looked like a glorified plotter (either very limited or no Z axis).

theharleystreetjournal.co.uk/2….

Since there's so much snake oil in this area, and your face is so visible, people are willing to latch on to whatever hope they can.

It's interesting talking to people about skincare. From purely medical (I've a few friends that suffer from Psoriasis), through to managing effects of hormones (it comes up a surprising amount teaching teenagers), through to purely cosmetic.

I latched on to some "advice" from a (I think) GQ article in 2003ish. George Clooney was interviewed about skincare and he said to keep it simple. Use a face cleaner, scrub a few times a week, and use a SPF moisturiser daily. I've been happy with that advice.

Is Korean Skincare Fact or Fabrication? Exclusive Q&A

Here, we speak exclusively to Dr Jinah Yoo, a Korean UK-trained consultant dermatologist, and founder of Dr Jinah Yoo Dermatology....

^{CarlFrascina (The Harley Street Journal)}