I think I understand his advertising strategy. Create a site full of techno libertarian fanboys who are not anywhere near as clever as they think they are, but who are demonstrably willing to throw money at any old crap if they think Ayn Rand would have approved, and then present it to unscrupulous con artists, wanting to sell scams like NFTs or bitcoin or whatever, as a captive audience of gullible losers who will buy any old crap as long as it “owns the libs”.

He may not be doing this on purpose, but scammers will absolutely see the value in an audience of a few million gullible right wing arseholes who won’t complain about terrible service and who have money to burn.